Thursday, July 15, 2010

The "Millennial" Generation - New Pew Research Center Report

The Millennials: A Portrait of Generation Next, are defined by Pew as "the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium", and further described by Pew as "confident, self-expressive, liberal, upbeat and open to change". Well, sounds like a there's positive outlook for the socio-political health of the US?!?

Okay, sarcasm aside (and I hope this is just a case of cheap sarcasm on my part and the Millennials do live up to their personality and promise), this [Millennials] is also the first "always connected" generation. In fact, when asked what makes their generation unique to previous generations, 24 percent of Millennials referred to "technology use." Demographically, they also stand apart from previous generations by being more ethnically and racially diverse than older adults, less religious, less likely to have served in the military, and on track to become the most educated generation in American history.

And of course, with the parallel emergence of social networking, Millennials have also become the most self-expressive generation:
Three-quarters have created a profile on a social networking site. One-in-five have posted a video of themselves online. Nearly four-in-ten have a tattoo (and for most who do, one is not enough: about half of those with tattoos have two to five and 18% have six or more). Nearly one-in-four have a piercing in some place other than an earlobe -- about six times the share of older adults who've done this.
In relation to their views of technology, Millennials have, unsurprisingly, the most positive attitude, with more than 74% of them agreeing that new technology makes life easier:

- PEW Research Center, Millennials: A Portrait of Generation Next

The PEW Research Center data is largely taken from a recent survey of a national cross-section of 2,020 adults (including an oversample of Millennials), conducted by landline and cellular telephone from Jan. 14 to 27, 2010.